Amit Enterprises Housing releases first TVC with Sachin

Pune-based real estate company Amit Enterprises Housing has come out with its first TVC featuring Sachin Tendulkar. And in a first for the creative agency as well, JWT India has got Piyush Pandey, Ogilvy & Mather’s executive chairman and creative director, South Asia, for the voice-over in the Hindi version.

In the ad, Tendulkar is seen trying to find his way in a labrynthine maze with high walls, said to be a metaphor for the mind. The voice-over talks about how easy it is to lose one’s purpose within the confines of the mind. Tendulkar, however, manages to overcome the set boundaries, and break through the wall, as the voice-over says that for some people, who have the grit and determination, the path is always clear. The baseline of the brand is “Built for more”.