Toshiba unveils the new festive campaign with Sachin Tendulkar

As always keeping it’s customers in the forefront, Toshiba India Pvt. Ltd. has launched the promotional campaign “BOWL TO SACHIN” in the Indian market. This campaign marks the beginning of festive season in India. From Diwali to Pongal it touches almost all the festivities in various parts of the country. As part of the celebration, all Toshiba laptop or netbook buyers get an opportunity to participate in the lucky draw contest and out of which six very lucky winners would be able to bowl to the Master Blaster Sachin Tendulkar during the grand finale of TIPL mini cricket competition in Mumbai on 30th January, 2011 at Phoenix Mills.

To participate in this campaign, customers need to purchase Toshiba laptops between 1st October 2010-31st January 2011 and complete the warranty registration online before 23:59 hours, February 14th, 2011 at Toshiba India website within two weeks of purchase (registration within two weeks of purchase is mandatory, non-adherence disqualifies a registrant). This campaign includes a two-day all-expenses paid trip to Mumbai for the six lucky winners to play with Sachin. These six lucky winners who bowl to Sachin would be decided on a month on month basis starting from November 2010 till January 2011. For more details on T&C visit www.toshiba-india.com/bowl

Besides this great chance to Bowl to Sachin, 1000 other prizes would be given away on the basis of lucky draws to the Toshiba customers. The first 500 prizes would be drawn on 10 December, 2010 and another 500 prizes would be drawn on 21 February, 2011. Herein, lucky winners would get latest Toshiba laptops, netbooks and Tanishq Gold Vouchers ranging from Rs. 3000 to Rs. 9,000/-

Wu Tengguo , Director, PC Division, Toshiba India Pvt Ltd says, “Festivity is already in the air in India with the festival of lights – Diwali just round the corner. Toshiba intends to spread more fun, excitement and joy amongst its customers with the launch of this campaign. It provides once-in-a-lifetime opportunity to 6 lucky winners to play with the legendary Batsman – a thought that most can only dream of but never pursue.”

Speaking on this promotion and association with Toshiba, Sachin Tendulkar said, “I definitely believe in the Toshiba credence of going that extra mile. I love this campaign since it gives me another chance to bond with my fans, celebrate my association with Toshiba & its valued customers, who value quality, technology & design, just like me. This promotional activity has been designed in a manner that I’ll be able to play with so many of my fans. I am ready to bat & face the chosen ones to bowl to me on 30th January 2011 and share some cherish-able moments with them. This is my festival gift to all those who believe in Toshiba’s strong values.”