Tendulkar seeks greater clarity on endorsements in ipl 4
Tendulkar seeks greater clarity on endorsements in IPL IV
While the BCCI’s ambush marketing war with the ICC is now a thing of the past, Sachin Tendulkar has approached the board asking for clarity on his personal sponsorship commitments clashing with those of his IPL team Mumbai Indians.
While the BCCI’s ambush marketing war with the ICC is now a thing of the past, Sachin Tendulkar has approached the board asking for clarity on his personal sponsorship commitments clashing with those of his IPL team Mumbai Indians.
In a letter to the board, Tendulkar has asked for greater accuracy on how to deal with sponsorship conflicts, and sought to learn if his Mumbai Indians commitments “extend during the period of the entire term (association with the team), or only during the (IPL) season”.
Existing agreements first
Tendulkar specified that his existing commitments should take precedence — they being prior in time. “Further, clarity needs to be provided in the event of any conflict between the existing agreements and the obligations herein,” Tendulkar has written.
In the past, the big-ticket players have ended up making excessive public appearances in order to honour their promotional activities during the tournament. According to the previous IPL contract, every player had to make a minimum of 10 appearances.
This in addition to the draining IPL schedule they have to cope with. Lately, players have been hesitant to sign sponsorship clauses without knowing what they entail.
The concern probably stems from the IPL franchises’ associate sponsors who manage to have the likes of Tendulkar, MS Dhoni and Virender Sehwag endorse their products at fairly economical rates.
Consequently many of these firms use the services of the players without having to part with a greater share of the pie.
It was held also that Tendulkar was devaluing his brand by associating himself with organisations that did not befit his stature.
Existing agreements first
Tendulkar specified that his existing commitments should take precedence — they being prior in time. “Further, clarity needs to be provided in the event of any conflict between the existing agreements and the obligations herein,” Tendulkar has written.
In the past, the big-ticket players have ended up making excessive public appearances in order to honour their promotional activities during the tournament. According to the previous IPL contract, every player had to make a minimum of 10 appearances.
This in addition to the draining IPL schedule they have to cope with. Lately, players have been hesitant to sign sponsorship clauses without knowing what they entail.
The concern probably stems from the IPL franchises’ associate sponsors who manage to have the likes of Tendulkar, MS Dhoni and Virender Sehwag endorse their products at fairly economical rates.
Consequently many of these firms use the services of the players without having to part with a greater share of the pie.
It was held also that Tendulkar was devaluing his brand by associating himself with organisations that did not befit his stature.
