Coca-Cola Launches 6.5 million Special Cans With Pictures of Sachin

The world's largest beverages brand plans a grand tribute to Sachin Tendulkar who is one century short of becoming the first batsman to score 100 international centuries: launch some 6.5 million special Coca-Cola cans with pictures of the master batsman.

The move will help the cola giant make the most out of its Rs 12-15-crore endorsement deal with Tendulkar signed early this year, and make up for not leveraging the association during the Cricket World Cup that India won.

Coca-Cola is printing the cricketing legend's pictures along with statistics of his select 10 centuries on about 6.5 million cans of brand Coke to celebrate Tendulkar's hundredth international century which everyone expects in England, where India will play four tests and five one-day internationals starting July 21. 

Read More At: Tribute to Tendulkar: Coca-Cola to roll out 6.5 million 'Sachin' cans as part of 100th century celebrations