Exclusive Pics : Sachin Tendulkar at Videocon's Party For Mumbai Indians Players

Telecom operator Videocon Mobile Services (VMS) has signed an agreement with Mukesh Ambani- owned Mumbai Indians to be its associate sponsor in this year's IPL season.

"We are proud that Videocon is the official partner of 'Mumbai Indians, the most loved and followed cricket team...The association with Mumbai Indians is an endeavour for Videocon Mobile Services to re-establish its iconic positioning in the Indian telecom space," VMS Director and CEO Arvind Bali said in a statement.

Replying to a query about the nature of association, the company said: "Videocon Mobile Services is the associate sponsor for IPL season 6".

©PTI

©PTI