Campaign to record maximum cheers by Tendulkar fans launched

In a unique campaign to pay tribute to retiring Indian cricketer Sachin Tendulkar, STAR India has launched a 'Cheer for Sachin' campaign, targetting to break the world record for maximum cheers garnered by any initiative ever across the world.

"STAR India has launched a unique campaign 'Cheer for Sachin' to pay tribute to Master Blaster Sachin Tendulkar as he gets ready to play the farewell series against West Indies early next month," the channel said in a statement.

Stars from bollywood, cricket as well as TV have already recorded their cheers for the 40-year-old icon.

Stars like Priyanka Chopra, Prosenjit Chaterjee, Kapil Dev, Ravi Shastri, Wasim Akram, Rameez Raja and protagonists from the leading serials on STAR Plus like 'Diya Aur Baati Hum' and 'Yeh Rishta Kya Kehlata Hai' have recorded their cheers.

The broadcaster has also reached out to Sudhir Kumar — regarded by many as the biggest Tendulkar fan to record a special cheer for this campaign.

Speaking on the initiative, Gayatri Yadav, EVP-Marketing and Communications, STAR India, said, "For 24 years, the legend has stood for a billion...and now it's time for a billion to stand for one."

The campaign will run across the STAR Sports network as well as STAR India network of channels. There will be huge focus on the digital media as well to aggregate all fans for the campaign.

The campaign invites fans to dial a number and cheer for Tendulkar. STAR India will donate its share of proceeds from the incoming call revenues to an NGO for sports development.

© PTI