PHOTOS : Sachin Tendulkar launches 'Collectabillia Celebrity Wall' in Mumbai
Sachin Tendulkar launched the first 'Collectabillia Celebrity Wall' at The Lounge in Juhu, Mumbai on Wednesday. India's first celebrity-commerce company — Collectabillia have tied up with Café Coffee Day's premium format — The Lounge in a unique partnership.
The partnership allows sports fans to get close to their favourite icons at lounges across India. The partnership is called 'Collectabillia Celebrity Walls' and it will retail authentic and autographed collectables from sporting history and icons.
The displays will feature some rare authentic memorabilia autographed by legends from sports, history and entertainment, as well as other mass merchandise that will attract fans all over the country.
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